Friday 27 March 2015

Audience Feedback


The audience feedback received was good. The filter of the older footage was praised along with our choice for location. Both the scenes outside and the studio were praised and the video was seen to look "very proffesional" which was very encouraging.

''Super 8'' image

We tried to replicate the ''Super 8'' look through using the RGB Curves in Premier Pro and focusing on binging the red colour out of the pictures to create an older grainier feel. Here is what the ''super 8''' look that we tried to replicate in our video



To create this look we had to follow a video which told us to add dusct scratches and to change the colour of the picture by using both the tint effect and the RGB curve controls. We as a group decided that we should also add blur to make the movie feel older with it looking as if the camera id constantly trying to focus. Below is the video we used to create the ''super 8'' look.

Thursday 26 March 2015

Rock Image

Guitars
Rhythm Guitar
Epiphone Riviera - This is an older Guitar which brings a vintage feel to the video and gives a wider range and diversity to the band. The guitar also shows experience and gives further understanding to the band.








Lead Guitar
LA Guitar - This is a traditional electric Guitar and shows will be familiar with many and is considered basic and is relatable to their audience.









Drum Kit
The Drum Kit we used was a traditional drum set and is considered compulsory for the rock genre. Due to the nature of the song we had to use a drum kit to let it make sense.








Tuesday 24 March 2015

Editing

We have made our narrative make more sense by adding a more concrete ending to the journey. We have re-visited Clapham Junction and filmed Sam in a suit to resemble the fact that he has grown up, also that this is in the present and the Brighton footage is in the past. This was criticism we received from our audience feedback, so we have added an ending that makes more sense of the journey the music video takes you on.

Thursday 19 March 2015

Mid-production Audience feedback 2

This time, we had all of our footage on our timeline and were able to get proper feedback from our classmates; unlike last time when we just had the band performance. Last time, our classmates complained about the lack of narrative. This time they believed that our narrative was really good and funny, but was also very clear and apparent. They also liked our camera work, and believed we had more variation as compared to last rough-cut viewing. Both groups also scored us highly in terms of whether it seemed like a music video or not. The scores have gone up since our last rough cut.

However we did receive some criticism from our classmates. They saw the rewind section of our music video to make little sense, as it didn't cut on the beat and neither did reflect the genre. The other group suggested that we should have more shots of the band as it was a bit repetitive having continuous shots of Sam. However, there was a debate to whether a colourisation worked. Some said that it made it boring, whilst the others believed that the it worked well with the genre.

Since we received this feedback, we have deleted the rewind section and have edited the footage that was not on the beat.

Wednesday 18 March 2015

Record Lable

Image result for record labels universal groupWe first researched some existing record labels and took inspiration from EMI as we liked the red background and block capital letters in the centre. We also liked universal music group's record label as it had it's full record label name at the bottom in small text. This is why we thought it was better to have just the initials from 'Warehouse Records' in the centre and put the full name at the bottom in smaller text size and we felt black text with block capitals went best with a red and white background.