Target Audience

Our target audience will be predominantly teenagers of both genders and young adults. This is due to our genre and the persona we are creating for the band; fun and carefree. We may have a secondary audience of people aged between 25-35, but our teenagers and young adults are our main focus. Although rock is more popular amongst males, as most rock bands are all male, we feel that indie rock is gradually becoming more popular amongst females. Although most women normally prefer pop music, we feel that the tone and performance in our music video will help attract their viewings. Our easy-going persona of the band will relate to most teenagers, as they want to  be able to connect with the band and not get involved in hard to follow narratives, that they will have to think about whilst watching our video. We feel that it would be harder to connect with an older audience, as they will not particularly understand our narrative and will not understand the persona of the band.