Our initial pitch

We intend to do "London Calling" by The Clash as our music video. The song has many possibilities for us and will enable us to be more creative with locations and our visuals. We all agreed that trying do a song from the 1970's would be difficult to re-create, as the era was well-known for its punk rock image. Today, the punk rock scene is almost, if not, gone. So in order to re-create this music video, we will have to dress in the 70's punk rock image. This will mean that we will have to look at the dress from this era, and keep the mise-en-scene realistic to that era.

 This is the sort of clothing we will have to try and re-establish if we want to make a successful music video.

As the song is from the 70's, there are some topical issues that don't match those of today. For example, the song hints at the nuclear crisis of the cold war and the fall in Beatlemania, of which we don't experience often today. So we will have to either attempt to change these issues into that of modern day issues or try and represent those issues in a unique way.

Seen as the song's title quotes "London", we feel this would be a good place to shot some of our music video. We don't want to film in typical London site-seeing sites, as we feel this isn't creative enough. The 70's were quite rebellious, and punk was at the forefront of this. During The Clash's original video for the song gloomy, poor-lit  run-down areas were used. We would like to re-create this as it represents the genre of music more appropriately. The gritty nature of punk rock will be recognisable through our locations and visuals.

We plan to film the other part of our music video in a studio, as this will give us the chance to experiment with lighting and performance. We intend to have instruments you would expect from a rock band; a drum, lead guitars and a base. We will show each of the band members playing their instruments, as this is typical of a rock music video. Our lighting will be fairly dark as to represent the genre and make our video more appealing to our audience.

We believe that if we get all of the above right, we can make an effective music video the will represent that of a successful punk rock music video.