We first researched some existing record labels and took inspiration from EMI as we liked the red background and block capital letters in the centre. We also liked universal music group's record label as it had it's full record label name at the bottom in small text. This is why we thought it was better to have just the initials from 'Warehouse Records' in the centre and put the full name at the bottom in smaller text size and we felt black text with block capitals went best with a red and white background.
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