Final Music Video

Audience Feedback

The audience feedback received was good. The filter of the older footage was praised along with our choice for location. Both the scenes outside and the studio were praised and the video was seen to look "very proffesional" which was very encouraging.

''Super 8'' image

We tried to replicate the ''Super 8'' look through using the RGB Curves in Premier Pro and focusing on binging the red colour out of the pictures to create an older grainier feel. Here is what the ''super 8''' look that we tried to replicate in our video



To create this look we had to follow a video which told us to add dusct scratches and to change the colour of the picture by using both the tint effect and the RGB curve controls. We as a group decided that we should also add blur to make the movie feel older with it looking as if the camera id constantly trying to focus. Below is the video we used to create the ''super 8'' look.

Rock Image

Guitars
Rhythm Guitar
Epiphone Riviera - This is an older Guitar which brings a vintage feel to the video and gives a wider range and diversity to the band. The guitar also shows experience and gives further understanding to the band.








Lead Guitar
LA Guitar - This is a traditional electric Guitar and shows will be familiar with many and is considered basic and is relatable to their audience.









Drum Kit
The Drum Kit we used was a traditional drum set and is considered compulsory for the rock genre. Due to the nature of the song we had to use a drum kit to let it make sense.

Editing

We have made our narrative make more sense by adding a more concrete ending to the journey. We have re-visited Clapham Junction and filmed Sam in a suit to resemble the fact that he has grown up, also that this is in the present and the Brighton footage is in the past. This was criticism we received from our audience feedback, so we have added an ending that makes more sense of the journey the music video takes you on.

Mid-production Audience feedback 2

This time, we had all of our footage on our timeline and were able to get proper feedback from our classmates; unlike last time when we just had the band performance. Last time, our classmates complained about the lack of narrative. This time they believed that our narrative was really good and funny, but was also very clear and apparent. They also liked our camera work, and believed we had more variation as compared to last rough-cut viewing. Both groups also scored us highly in terms of whether it seemed like a music video or not. The scores have gone up since our last rough cut.

However we did receive some criticism from our classmates. They saw the rewind section of our music video to make little sense, as it didn't cut on the beat and neither did reflect the genre. The other group suggested that we should have more shots of the band as it was a bit repetitive having continuous shots of Sam. However, there was a debate to whether a colourisation worked. Some said that it made it boring, whilst the others believed that the it worked well with the genre.

Since we received this feedback, we have deleted the rewind section and have edited the footage that was not on the beat.

Record Lable

We first researched some existing record labels and took inspiration from EMI as we liked the red background and block capital letters in the centre. We also liked universal music group's record label as it had it's full record label name at the bottom in small text. This is why we thought it was better to have just the initials from 'Warehouse Records' in the centre and put the full name at the bottom in smaller text size and we felt black text with block capitals went best with a red and white background.

Intertextuality in our Music Video

 

A large part of our video focuses on the setting of Brighton and the history that the town holds. Through our music video, we wanted to recapture the energy of the town shown through films such as Quadrophenia, which focused on the lifestyle of the mods and rockers of the 1960s and specifically the brawl that occurred in Brighton between the two groups on the August bank holiday of 1964. We visited several locations where this film was shot and most notably, the famous alley way, which we have used in our music video. We chose to reference Quadrophenia as those who are familiar with the film will feel flattered when they understand the link and will therefore feel a greater connection to our film and the themes of Quadrophenia, such as freedom and rebelliousness will be brought back from the nostalgia of the viewer.

Editing

Today we have managed to achieve our target of getting up to 2 minutes 10 seconds on our timeline. We now only have about 40 seconds left of footage to add in, so we are on target for our rough-cut showcase this Thursday. We have experimented with different factors of music videos, by putting some of our footage in reverse and fast-forward. We will ask our classmates during the rough-cut showcase, whether it works or not. If not, we shall take it out.

Editing

We are aiming to try an got all of our footage onto the timeline I  time for Thursday's rough cut. This way we will be able to optimise our feedback and put it to good use. Last time, our class could only assess about 40% of our footage. So we aim to get all the footage in order as too get as much out of our feedback as possible, to us towards our final product.

We have edited in some of our Brighton footage, and now have a good minute and a half we are happy with. We aim to edit between the 1:30 to 2 minute mark today. This will leave us with only a minute of footage to edit tomorrow and on Wednesday, so to meet our deadline.

Brighton Images

Here are some images from Brighton. We feel that the filming was successful and will help us to create a more successful music video.

Audience Feedback response

Today, we showed our work to our classmates to get feedback on our music video. The responses were mixed, most were middle of the road responses, suggesting we have the performance and editing element, but could do with more locations and our narrative footage. We have not yet managed to film our narrative footage, as we aim to film it over half-term, so this has effected our score. Most of our class, said the music video would be more appealing to them with narrative, and had we have had it filmed and edited today, our score would have been higher and our video would have made more sense.  We aim to listen to the feedback, and take action as to gain the highest mark possible, come the end of the school year. We felt we needed to re-film some of the band scenes, and this has become apparent today, as we lack pace and variety of shots of Sam (the lead-singer). By re-filming, we will aim to gather more shots to make the video more interesting.

Some of our class, pointed out the fact that the band remain in the same location during performance and would like a change of location. Although, this is possible, it is not necessarily a convention of rock music videos, as band tend to play in the same location. However, we are not ruling out a second location for the band to play at.

Mid-Production Audience Feedback

13A3 - Mid-production Audience Feedback

Editing

Today, we have added more to our music video; from the two minute mark onwards. This has included shots of the band, the drums, close-ups of the guitars and of Sam singing. This had been successful, and all has been edited without much of a problem. We are now ready for tomorrow's rough cut showcase, with only our Brighton footage to add in. This will be added after half-term, as we aim to go down during the holidays. We may also aim to re-shoot some of our band footage, if we need to.

Editing our new footage

Today we started to edit our new footage for Friday's rough-cut showcase. It is going a lot better than last time, as we are not having so much difficulty with the lip-syncing or are we lacking for imaginative shots. Our lighting has improved, as now Jono can be seen clearly and Sam can be understood. 

 

Photos of re-filming

Here are a few pictures from our re-filming.

Brighton Filming

During half-term, we will be visiting Brighton to finish the narrative sequence to our music video. We aim to film the band at Brighton Pier, where they shall go on the attractions and visit areas of the pier. We saw Brighton Pier as a prime location for youth, having being the setting of rock films, such as Quadrophenia. We also aim to visit the beach, were Sam will go into the sea. This will be shocking to our audience as it will be winter, but this sort of footage will give the band its persona. We will also visit the town centre, but will be looking out for bright locations, that will make our music video interesting, contrasting the overcast weather that we are expecting. The band will be behaving laddish, which will also help us to create a persona that relates to our audience.

Re-filming Tuesday 10th Febraury

What equipment we will need:

• Full drum kit
• Guitars x2
• One Microphone
• One Microphone stand
• Amps x2
• One Light kit
• One tri-pod
• One camera
• Drum sticks

What went wrong last time?

We positioned the light incorrectly, causing our footage to appear dark in certain areas. This has lowered the quality of our footage and meant that we have had to re-film. Also, our lip-syncing did not go too well, as our lead-singer's face was hidden behind the microphone,  making it incredibly hard for us to work out what was being said. 

How we shall fix this?

We will make sure, before we film, that the lighting is positioned correctly and look through the camera to see if the light effects the visuals, lowering the quality. We view that two light kits makes the room to bright, even with the black curtains blocking out the light. Therefore, using one kit, means we have to get the lighting almost perfect, so that it is not too dark nor too light. To make sure that we can work out what our lead-singer is saying, we shall avoid using stills directly in front of the microphone. We shall be more creative, using more close-ups from all around the performance area, which will make our visuals more interesting. 

Planning

We aim to re-shoot our band footage, as it was too dark and unclear when viewing it in Premier Pro. The camera angles we had were good, but we will aim to develop these shots. We felt our footage was too dull as the shots were stills, so we felt we needed some more creativity. We plan to have a camera man walk around the band, experimenting with different shots and angles. We feel that our audience will find this more interesting, due to the variety of camera angles. We shall feature more close-ups of the instruments, including close-ups of the neck of the guitar and of the drum kit.

Editing session two

We have added some more to our music video, including scenes of Matt and Jono playing. This works well, as it had given us more interesting shots to use to entertain our audience. We will have to re-film soon, as some of our footage is too dark, and we can't see Jono too well.

We will aim to re-film in the next week as we have an internal deadline before half-term. We should get all our band footage edited before then, and this will require us to gather more footage before then.

Editing

This is our first editing session, editing our footage from last Friday.

It is going well, however we are having trouble lip-syncing this part of the song. Our singer goes behind the microphone, and it is hard to work out what he says, so we will have to re-film this bit.

  

Cast

Jonathan Wyllie - Drummer











Sam Green - Lead Singer














 Matthew Long - Bass

Unsuccessful shoot

On Tuesday 20th January, we gad an unsuccessful shoot. We found that after we set up the equipment, the lighting wasnt' right. We will therefore make sure next time we film that we will avoid this problem by checking the lights first

Risk Assessment - Shoot Two

Risk Assessment

Shoot Two - Friday 23rd January

Schedule - Friday 16th January

Animatic

This is our animatic and is a representation of our storyboard.

Storyboard

This is our finished storyboard: