Wednesday, 18 March 2015

Record Lable

Image result for record labels universal groupWe first researched some existing record labels and took inspiration from EMI as we liked the red background and block capital letters in the centre. We also liked universal music group's record label as it had it's full record label name at the bottom in small text. This is why we thought it was better to have just the initials from 'Warehouse Records' in the centre and put the full name at the bottom in smaller text size and we felt black text with block capitals went best with a red and white background.

Intertextuality in our Music Video


 
A large part of our video focuses on the setting of Brighton and the history that the town holds. Through our music video, we wanted to recapture the energy of the town shown through films such as Quadrophenia, which focused on the lifestyle of the mods and rockers of the 1960s and specifically the brawl that occurred in Brighton between the two groups on the August bank holiday of 1964. We visited several locations where this film was shot and most notably, the famous alley way, which we have used in our music video. We chose to reference Quadrophenia as those who are familiar with the film will feel flattered when they understand the link and will therefore feel a greater connection to our film and the themes of Quadrophenia, such as freedom and rebelliousness will be brought back from the nostalgia of the viewer.

Tuesday, 10 March 2015

Editing

Today we have managed to achieve our target of getting up to 2 minutes 10 seconds on our timeline. We now only have about 40 seconds left of footage to add in, so we are on target for our rough-cut showcase this Thursday. We have experimented with different factors of music videos, by putting some of our footage in reverse and fast-forward. We will ask our classmates during the rough-cut showcase, whether it works or not. If not, we shall take it out.

Monday, 9 March 2015

Editing

We are aiming to try an got all of our footage onto the timeline I  time for Thursday's rough cut. This way we will be able to optimise our feedback and put it to good use. Last time, our class could only assess about 40% of our footage. So we aim to get all the footage in order as too get as much out of our feedback as possible, to us towards our final product.

We have edited in some of our Brighton footage, and now have a good minute and a half we are happy with. We aim to edit between the 1:30 to 2 minute mark today. This will leave us with only a minute of footage to edit tomorrow and on Wednesday, so to meet our deadline.

Sunday, 1 March 2015

Brighton Images


Here are some images from Brighton. We feel that the filming was successful and will help us to create a more successful music video.



Friday, 13 February 2015

Audience Feedback response

Today, we showed our work to our classmates to get feedback on our music video. The responses were mixed, most were middle of the road responses, suggesting we have the performance and editing element, but could do with more locations and our narrative footage. We have not yet managed to film our narrative footage, as we aim to film it over half-term, so this has effected our score. Most of our class, said the music video would be more appealing to them with narrative, and had we have had it filmed and edited today, our score would have been higher and our video would have made more sense.  We aim to listen to the feedback, and take action as to gain the highest mark possible, come the end of the school year. We felt we needed to re-film some of the band scenes, and this has become apparent today, as we lack pace and variety of shots of Sam (the lead-singer). By re-filming, we will aim to gather more shots to make the video more interesting.

Some of our class, pointed out the fact that the band remain in the same location during performance and would like a change of location. Although, this is possible, it is not necessarily a convention of rock music videos, as band tend to play in the same location. However, we are not ruling out a second location for the band to play at.


Mid-Production Audience Feedback